CALL IT THE KARDASHIAN EFFECT!
01 June 2018
Today, everyone wants to talk about Brazilian butt lifts, injectables, implants, and of course, dermal fillers and Botox. There’s also a lot of discussion surrounding nonsurgical treatments to melt away or freeze off fat. But in an age when posting personal cosmetic treatments has become the norm, why isn’t anyone talking openly about breast augmentation?
Though doctors are witnessing a rise in patients’ requests for noninvasive aesthetic procedures, breast augmentations are still among the most popular surgical procedures so it’s clear that women are still seeking bigger breasts. At the same time, however, we have also noticed an increase in women wanting smaller implant sizes (i.e., more C-cups than DD-cups). Medium to full-size B cups are starting to trend as well. The desire for a more natural look is clearly driving this shift in preferences. More young women are requesting a subtle, rather than obvious, change in their breast size. New technology is also helping to facilitate this change. Today, patients have a number of different implant types to choose from.